Visual Communication Online
Photo Credit: https://cdn.roostermarketing.com/wp-content/uploads/2015/07/semiotics-banner.png?strip=all&lossy=1&resize=960%2C600&ssl=1 What is it? Who discovered it? Why is it important? What is Social Semiotics? According to Admin, for the, "Sign Salad," semiotics is using signs and symbols to create a "meaning" and "interpretation" based on culture and society, which will allow different cultures to establish an unconscious knowledge for navigation. For example, in America, people in society know that a "stop" sign means to stop moving. Over the course of time, people had established this "rule," which had allowed children to establish this knowledge and understanding for what that sign is intended for. "Peirce's Sign Theory, or Semiotic, is an account for signification, representation, reference and meaning," (Atkin, 2022). For Pierce, semiotics influenced his study for logic (Atkin 2022). The reason why th...
